For years now, marketing experts have said that to grow a business, you need to build a mailing list. We hear advice like: “The money is in the list”. It comes from marketing giants like Dan Kennedy, Copyblogger’s Brian Clark, and others. Is this still true? Other smart people will tell you that email is passe, old hat, or […]
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The backbone of Content Marketing is the marketing funnel. Unfortunately, the marketing funnel is often misunderstood: The problem: Many business websites post updates as if we can turn strangers to callers on their first visit. This graphic shows a common state of confusion about how web marketing funnels work. The left side shows what happens with […]
Got .mp3s? Say you’re stashing your .mp3 files on box.net Dropbox, or Google Drive, or on your own web host. And you want a quick way to allow visitors to play these files on your website. You just want to copy and paste a few lines of code – no plugins, no software, no fuss. […]