Posts by Joanne Masterson

5 Free Tools for Your Small Business and Why You Should Use Them

5 Free Tools for Your Small Business and Why You Should Use Them

Anybody can put up a website and start an online business. But as an entrepreneur, you must make the most...

Improve reading ease to get more traffic

Want More Traffic? Why Reading Ease Matters

Optimize Reading Ease to Better Engage Readers and Increase Your Impact. Short sentences may be the biggest secret weapon to...

Does Social Media Marketing Work? A Basic Guide to Learning From Your Data

Word of mouth can attract good customers. That’s one hope behind social media activity for business.  But how do you...

3 free keyword research tools

3 Free Keyword Tools to Get More Traffic to Your Website

It’s tempting to think of Google keywords like candy: the more SEO keywords you put your content, the more clicks you could get. But keywords...

heavy content marketing

Is Content Marketing Too Much Work? Here’s How to Tell

All relationships take work. Whether we want personal or business ties, we know we have to ‘put ourselves out there’...

Minimum Viable Content Marketing by One Top Dog

Minimum Viable Content Marketing by One Top Dog

It may sound crazy, but I think my dog is crushing it with content marketing. His goal is the same as...

content marketing action plan

Start Content Marketing With Free and Low-Cost Tools

An Action Plan for Content Marketing With Free and Low-Cost Resources Content marketing is a lot of work, no question. Why...

15 Tame-able content marketing fears

15 Common Qualms About Content Marketing

Are you a victim of your own marketing fears? Do you hold back from tweeting, updating, writing, sharing — because of...

10 Heartwarming Ways to Get More Shares

How do you meet new people?  You pick a social occasion, find an opening, and introduce yourself. But what if...

Anyone can be interesting

What’s the Point of Having a Website?

As our family traveled down an Irish country road this summer, I hankered for some traditional music. So, I flipped on the...