Posts by Joanne Masterson

Dealing with Customer Doubt: The Language of Trust by Michael Maslansky

Dealing with Customer Doubt: The Language of Trust by Michael Maslansky

How do you inspire trust with words online?  You may have a firm handshake, a warm smile, and can look...

Does Humor Help or Hurt as a Marketing Strategy?

People love to laugh. We want to laugh. We tell others about things we think are funny.  So, is it...

Effective Website Design: Top 3 Guides

What is the most important element in designing a web page? The most important element is not a visual item...

Should a B2B Business have a Facebook Page?

Most people search Facebook to find friends and family. So why have a business page if your potential clients are...

Why you need effective testimonials, even if you feel shy about asking

Feel flustered about getting testimonials?  You know that a happy customer can be your best kept sales secret. But what...

Images: How & Where to Select Pictures for Stronger Website Marketing

When depicting a desired result, images engage target readers quickly ‘Show me the money’ Your business offers a ‘better place’...

How to Find Your Marketing Strength When You Don’t Feel Like an “Expert”

You have passion, skill, experience, and clients who are thrilled with your work.  But despite your solid dedication to your...

The Biggest Rookie Website Mistake and How to Avoid It

About 90% of new websites have a critical error:  they promote the company’s qualifications, not the customer’s best interests.  A...

Engaging headlines and subheadings

The Secrets to Subheadings that Keep People Reading

  Your new blog post or Ezine article is a strategic workhorse to attract new visitors to your website.  A...

3 web site design features to get your message across clearly and quickly, even for short visits

Web page elements that pack meaning-at-a-glance are: A picture & captions Headline & Subheadings Clear, easy choices Most web page...