Posts by Joanne Masterson

Facebook’s Recommend Page to Friend Feature: how to invite friends to like your business page

Did you ever use Facebook’s “Suggest To Friends” feature when you visited another page? How about for Pages you administer...

Sharing images – a cool plugin for sending images to friends

Pictures say so much. Wouldn’t it be great to be able to share just a picture from a blog post...

Dealing with Customer Doubt: The Language of Trust by Michael Maslansky

Dealing with Customer Doubt: The Language of Trust by Michael Maslansky

How do you inspire trust with words online?  You may have a firm handshake, a warm smile, and can look...

Does Humor Help or Hurt as a Marketing Strategy?

People love to laugh. We want to laugh. We tell others about things we think are funny.  So, is it...

Effective Website Design: Top 3 Guides

What is the most important element in designing a web page? The most important element is not a visual item...

Should a B2B Business have a Facebook Page?

Most people search Facebook to find friends and family. So why have a business page if your potential clients are...

Why you need effective testimonials, even if you feel shy about asking

Feel flustered about getting testimonials?  You know that a happy customer can be your best kept sales secret. But what...

Images: How & Where to Select Pictures for Stronger Website Marketing

When depicting a desired result, images engage target readers quickly ‘Show me the money’ Your business offers a ‘better place’...

How to Find Your Marketing Strength When You Don’t Feel Like an “Expert”

You have passion, skill, experience, and clients who are thrilled with your work.  But despite your solid dedication to your...

The Biggest Rookie Website Mistake and How to Avoid It

About 90% of new websites have a critical error:  they promote the company’s qualifications, not the customer’s best interests.  A...