Posts by Joanne Masterson

Why you need effective testimonials, even if you feel shy about asking

Feel flustered about getting testimonials?  You know that a happy customer can be your best kept sales secret. But what...

Images: How & Where to Select Pictures for Stronger Website Marketing

When depicting a desired result, images engage target readers quickly ‘Show me the money’ Your business offers a ‘better place’...

How to Find Your Marketing Strength When You Don’t Feel Like an “Expert”

You have passion, skill, experience, and clients who are thrilled with your work.  But despite your solid dedication to your...

The Biggest Rookie Website Mistake and How to Avoid It

About 90% of new websites have a critical error:  they promote the company’s qualifications, not the customer’s best interests.  A...

Engaging headlines and subheadings

The Secrets to Subheadings that Keep People Reading

  Your new blog post or Ezine article is a strategic workhorse to attract new visitors to your website.  A...

3 web site design features to get your message across clearly and quickly, even for short visits

Web page elements that pack meaning-at-a-glance are: A picture & captions Headline & Subheadings Clear, easy choices Most web page...

How the Internet Creates Wealth: Insights from the book Hackers and Painters

In the book Hackers and Painters: Big Ideas from the Computer Age, Paul Graham shares his thinking about how computer...

3 parts to a website that works: Easy Discovery, a Desired Destination, a Relationship Builder

A website succeeds in growing your business by doing 3 main things: Demonstrate a Better Place Offer a Relationship Make...

Facebook Beats Google in 2011 — Where will you come out in the battle for attention?

If Google went away tomorrow, would your business survive? What if people stopped searching the World Wide Web of sites...

Tag Lines: How to Present Yours for Best Impact

A great tag line is like biting into a flavor-packed appetizer. It presents an idea so compact you can almost...