What is personal branding? That was the question on a recent Twitter #contentchat, hosted by marketing consultant Erika Heald. Is personal branding a trendy concept, or an important key to your success? Should you really bother developing your personality online, given everything else you’re doing as a marketer or solo entrepreneur? Why You Should Care […]
5 Ways Your Helpful Content Makes Your Business Stand Out (with proof)
I’ve talked with a few small business marketers who are scaring me. They’re looking for ways to get more web traffic, but don’t see the need for a website or helpful content. It seems that to bring in customers, they think all they have to do is get busy on social media. This is not […]
How to Set Social Media Goals (Free Template)
How can using social media help your business? The top reason for most marketers is to build “brand awareness.” That’s according to The State of Social 2016 survey of 1,252 marketers by Buffer. The top 3 social media goals (with the percent of business marketers who chose them) are: Brand awareness (85%) Community Engagement (71%) Content […]
3 Tips for Choosing a Good Twitter Name (With Examples)
You want a Twitter name that helps people remember you. You want people to easily connect your handle to your personal name, brand or your business name. That means you need a twitter handle that is: Easy to say Easy hear correctly when spoken Easy to remember Consistent with your brand 15 characters or less […]
How to Get More Blog Views with Little Headline Phrases (New Data)
You blog because you believe it drives traffic. And you’re right. Blogging is the most effective way to get more search traffic, says Forbes. But as you write, do you wonder “How do I get more people to my blog?” Even with millions of posts going online daily, you can attract more blog views with […]
Why these 5 free software tools will make your small business more secure, more powerful and more profitable
Anybody can put up a website and start an online business. But as an entrepreneur, you must make the most of your time while giving your all to your business and your marketing. So, let’s look at these 5 free online business tools and how they can give your business huge benefits. Your time is […]
Half of adults can’t read above the 9th grade level. That is why you need this readability guide for your blog.
Optimize Reading Ease to Better Engage Readers and Increase Your Impact. Short sentences may be the biggest secret weapon to win traffic, readers and trust. Used well, they help you look sharp. They get your message through. People want what’s easy to understand. If you use words to build an audience, reading ease helps you […]
Can we guess if social media marketing is working for to you? We can by checking these numbers.
A surprising 60% of small businesses could not track the value of their social media activities in 2016, says Hubspot. The less companies know measuring performance, the less likely they are to meet their revenue goals. Almost 3 in 4 companies who failed to pass their revenue goals also didn’t know their visitor, lead, marketing-qualified […]
3 Free Keyword Tools to Get More Traffic to Your Website
It’s tempting to think of Google keywords like candy: the more SEO keywords you put your content, the more clicks you could get. But keywords don’t always work like that. You can heap sweet piles of keywords into your content for traffic’s sake, but it’s hard to get the hoped-for results. It’s true that strategic use of search terms is likely to get you some new […]
Is Content Marketing Too Much Work? Here’s How to Tell
All relationships take work. Whether we want personal or business ties, we know we have to ‘put ourselves out there’ to meet other people. For business, content marketing could be the most popular way to build relationships by gaining subscribers and followers. But content marketing often confused with simply publishing. It’s easy to get caught […]