It may sound crazy, but I think my dog is crushing it with content marketing. His goal is the same as mine: audience engagement. He can only speak through action: sit, down, fetch, bark and wag. Whether these signals are learned or natural, he’s figured out how to engage people with them in a powerful way. A Short Success Story Today, I […]
Start Content Marketing With Free and Low-Cost Tools
An Action Plan for Content Marketing With Free and Low-Cost Resources Content marketing is a lot of work, no question. Why not just blog when you can, update social media when you can, and hope for the best? If you’re thinking content marketing and blogging are basically the same thing – you’ve probably seen disappointing results. […]
15 Common Qualms About Content Marketing
Are you a victim of your own marketing fears? Do you hold back from tweeting, updating, writing, sharing — because of unresolved qualms? You want the power of content marketing — posting ideas to boost traffic, engage readers, build a following, gather fans, and land ideal clients. Most of us need some form of marketing to be […]
10 Heartwarming Ways to Get More Shares
How do you meet new people? You pick a social occasion, find an opening, and introduce yourself. But what if everyone is busy? That’s when having a friend to introduce you is a huge help in making new contacts. We want the same help in our online social life too. That’s why we want our friends and clients to share our posts […]
What’s the Point of Having a Website?
As our family traveled down an Irish country road this summer, I hankered for some traditional music. So, I flipped on the car radio, and my heart almost leapt for joy through the windshield, as the airwaves popped with talk about website marketing and personal branding. “What’s the point of having your own website?” asked interviewer Richard Curran.
Curated Content: How to Serve and Delight Your Crowd
Content curation is more valuable to your brand than you might think. When it’s time to buy or try something, we face a confounding amount of information. Choosing takes work. You might ask people you know for their experience: “How was that movie?” “What did you like about that car?” “Who did you use to […]
Content Marketing: Definitions and Examples from the Experts
You’ve tried blogging, paid advertising, and getting busy on social media. But still, you don’t see the new prospects you want coming into your business. What can you do? You may have heard of content marketing – a way to get clients by sharing helpful information and building a loyal following. How is that different […]
Humor me: Here’s How to Write a Funny Blog Post
A sense of humor is a huge help to building to a successful business. It’s hard work to keep writing great content, maintain your marketing, and run your business. Sometimes you just want to toss it all aside and cut loose with your inner goofball. Ready to throw caution to the wind? Great! Here we go.
Audience Engagement Recipes: Million-View Formulas from 3 Top YouTubers
It’s a weeknight and I’m driving home late. Cold air blasting through the windows helps me stay awake. As I walk in, my daughter, who’s supposed to be asleep, greets me and asks, “Do you want to watch a little Rhett and Link? They posted a new video.” I agree. I’m happy to spend a few minutes laughing with her, […]
Email Marketing: Is Email List Building Still Worth It?
For years now, marketing experts have said that to grow a business, you need to build a mailing list. Is this still true?