Optimize Reading Ease to Better Engage Readers and Increase Your Impact. Short sentences may be the biggest secret weapon to win traffic, readers and trust. Used well, they help you look sharp. They get your message through. People want what’s easy to understand. If you use words to build an audience, reading ease helps you […]
Can we guess if social media marketing is working for to you? We can by checking these numbers.
A surprising 60% of small businesses could not track the value of their social media activities in 2016, says Hubspot. The less companies know measuring performance, the less likely they are to meet their revenue goals. Almost 3 in 4 companies who failed to pass their revenue goals also didn’t know their visitor, lead, marketing-qualified […]
3 Free Keyword Tools to Get More Traffic to Your Website
It’s tempting to think of Google keywords like candy: the more SEO keywords you put your content, the more clicks you could get. But keywords don’t always work like that. You can heap sweet piles of keywords into your content for traffic’s sake, but it’s hard to get the hoped-for results. It’s true that strategic use of search terms is likely to get you some new […]
Is Content Marketing Too Much Work? Here’s How to Tell
All relationships take work. Whether we want personal or business ties, we know we have to ‘put ourselves out there’ to meet other people. For business, content marketing could be the most popular way to build relationships by gaining subscribers and followers. But content marketing often confused with simply publishing. It’s easy to get caught […]
Minimum Viable Content Marketing by One Top Dog
It may sound crazy, but I think my dog is crushing it with content marketing. His goal is the same as mine: audience engagement. He can only speak through action: sit, down, fetch, bark and wag. Whether these signals are learned or natural, he’s figured out how to engage people with them in a powerful way. A Short Success Story Today, I […]
Start Content Marketing With Free and Low-Cost Tools
An Action Plan for Content Marketing With Free and Low-Cost Resources Content marketing is a lot of work, no question. Why not just blog when you can, update social media when you can, and hope for the best? If you’re thinking content marketing and blogging are basically the same thing – you’ve probably seen disappointing results. […]
15 Common Qualms About Content Marketing
Are you a victim of your own marketing fears? Do you hold back from tweeting, updating, writing, sharing — because of unresolved qualms? You want the power of content marketing — posting ideas to boost traffic, engage readers, build a following, gather fans, and land ideal clients. Most of us need some form of marketing to be […]
10 Heartwarming Ways to Get More Shares
How do you meet new people? You pick a social occasion, find an opening, and introduce yourself. But what if everyone is busy? That’s when having a friend to introduce you is a huge help in making new contacts. We want the same help in our online social life too. That’s why we want our friends and clients to share our posts […]
What’s the Point of Having a Website?
As our family traveled down an Irish country road this summer, I hankered for some traditional music. So, I flipped on the car radio, and my heart almost leapt for joy through the windshield, as the airwaves popped with talk about website marketing and personal branding. “What’s the point of having your own website?” asked interviewer Richard Curran.
Curated Content: How to Serve and Delight Your Crowd
Content curation is more valuable to your brand than you might think. When it’s time to buy or try something, we face a confounding amount of information. Choosing takes work. You might ask people you know for their experience: “How was that movie?” “What did you like about that car?” “Who did you use to […]