“I’ve never gotten one lead from my website.” That’s what one technology business owner said to me as we worked on his content. Almost all his business came from word of mouth. He wanted a website to be more than a digital placeholder. He wants leads – prospects and future customers. He’s not alone. If […]
Content marketing
This Is Why the WordPress Block Editor Will Light Up Your Creative Brain
At first I hated them. WordPress launched the new block editor December 6, 2018, and it tripped up my workflow. Why bother learning how to use Gutenberg blocks? This system breaks up every piece of content – even paragraphs – into separate units. Goodbye nice big Visual Editor. Now each element — paragraph, heading, image, […]
How to pick the best website theme for your business
Can you create a good professional website as a business owner? Website building is not for everyone. But if you ask yourself the right questions, there’s no reason you can’t create a website that works well for your business. Even if you’re a non-designer, you can create a website site that’s a marketing asset without […]
Using the 4Ps of Marketing to Challenge Racism
I see much white privilege in web design and marketing. Just now I searched Google for images of “marketing professional” (June 2020). Among the top 10 results, 8 contained images of lighter skinned people. (The other 2 had no people.) As a white web designer, I see myself as part of the system. I admit […]
How to Benefit from Blogging If Most Readers Never Buy
Why is blogging so popular? What are the benefits of blogging in 2020? If you’re like many business people, you want sales. But as you look for sales from blog traffic, do you wonder, Where’s the ROI? What does blogging really do for a business? Why create blog content? How blogs are useful for a […]
Personal branding — How To Get the Unique Presence You Want
What is personal branding? That was the question on a recent Twitter #contentchat, hosted by marketing consultant Erika Heald. Is personal branding a trendy concept, or an important key to your success? Should you really bother developing your personality online, given everything else you’re doing as a marketer or solo entrepreneur? Why You Should Care […]
5 Ways Your Helpful Content Makes Your Business Stand Out (with proof)
I’ve talked with a few small business marketers who are scaring me. They’re looking for ways to get more web traffic, but don’t see the need for a website or helpful content. It seems that to bring in customers, they think all they have to do is get busy on social media. This is not […]
How to Get More Blog Views with Little Headline Phrases (New Data)
You blog because you believe it drives traffic. And you’re right. Blogging is the most effective way to get more search traffic, says Forbes. But as you write, do you wonder “How do I get more people to my blog?” Even with millions of posts going online daily, you can attract more blog views with […]
Why these 5 free software tools will make your small business more secure, more powerful and more profitable
Anybody can put up a website and start an online business. But as an entrepreneur, you must make the most of your time while giving your all to your business and your marketing. So, let’s look at these 5 free online business tools and how they can give your business huge benefits. Your time is […]
Half of adults can’t read above the 9th grade level. That is why you need this readability guide for your blog.
Optimize Reading Ease to Better Engage Readers and Increase Your Impact. Short sentences may be the biggest secret weapon to win traffic, readers and trust. Used well, they help you look sharp. They get your message through. People want what’s easy to understand. If you use words to build an audience, reading ease helps you […]