A surprising 60% of small businesses could not track the value of their social media activities in 2016, says Hubspot. The less companies know measuring performance, the less likely they are to meet their revenue goals. Almost 3 in 4 companies who failed to pass their revenue goals also didn’t know their visitor, lead, marketing-qualified […]
All relationships take work. Whether we want personal or business ties, we know we have to ‘put ourselves out there’ to meet other people. For business, content marketing could be the most popular way to build relationships by gaining subscribers and followers. But content marketing often confused with simply publishing. It’s easy to get caught […]
As our family traveled down an Irish country road this summer, I hankered for some traditional music. So, I flipped on the car radio, and my heart almost leapt for joy through the windshield, as the airwaves popped with talk about website marketing and personal branding. “What’s the point of having your own website?” asked interviewer Richard Curran.